Product Marketing Manager
Core
Define and execute go-to-market strategies, pricing, and growth campaigns for automotive aftermarket products to drive profitability and market share.
Role type
Senior Product Marketing Manager
Builds
Go-to-market strategies, pricing programs, and sales growth campaigns for automotive aftermarket products
Domain
Automotive Aftermarket / Industrial Manufacturing
Deliverable
product features
Required skills
Go-to-market strategy development, P&L modeling, cross-functional leadership, channel pricing strategy, market analysis, financial acumen, strategic marketing planning
Preferred skills
Experience with rotating machines (Starters, Alternators, AC Compressors), automotive aftermarket industry knowledge
Technologies
Microsoft Excel, Microsoft PowerPoint
Responsibilities
Analyze channels, customers, and competitors to formulate business strategy and value propositions; Model strategic opportunities in P&L scenarios for customer growth and product launches; Lead cross-functional teams to launch new customers and products; Develop and maintain competitive pricing strategies; Create customer presentations leveraging product and portfolio expertise; Execute trade marketing promotions and sales growth campaigns.
Seniority
Senior, hands-on IC
