Manager, Brand Marketing
Core
Lead regional brand marketing efforts to drive awareness, affinity, and consumption by executing insight-driven campaigns and translating national strategies into local activations.
Role type
Manager, Regional Brand Marketing
Builds
Local consumer activation plans, regional advertising campaigns, and point-of-sale strategies for Red Bull.
Domain
Consumer Packaged Goods (CPG) / Beverage Industry
Deliverable
product features
Required skills
Brand marketing strategy, consumer insights analysis, retail activation, budget management, project management, cross-functional collaboration, creative brief development, POS strategy execution.
Preferred skills
Experience in CPG environment, digital and social media strategy, local market nuance identification.
Technologies
Digital and social media platforms.
Responsibilities
Develop and execute 360° local marketing occasions and consumer activation plans; manage regional brand marketing budgets; lead regional product launches and align with national product strategy; provide local insights to guide advertising planning and media mix; ensure consistency of brand strategy across all campaign elements; track campaign KPIs and share learnings with national teams.
Seniority
Manager, hands-on leadership