Field Marketing Manager
Core
Strategic partner for field sales and business development teams, driving lead generation, pipeline growth, and revenue targets in the Central European region through data-driven field marketing programs.
Role type
Senior Field Marketing Manager (B2B SaaS)
Builds
Regional field marketing programs, go-to-market strategies, customer success initiatives, and brand awareness campaigns for enterprise analytics and AI software.
Domain
Enterprise Software / B2B SaaS / Financial Technology
Required skills
Field marketing strategy, B2B go-to-market execution, cross-functional collaboration, project management, budget management, lead distribution tracking, ROI analysis, customer marketing program management, sales alignment, event planning, agency management, intern supervision
Preferred skills
MBA, SaaS industry experience, Enterprise Software knowledge, new logo focused sales environment experience
Technologies
Enterprise analytics platforms, AI software tools, digital asset management systems
Responsibilities
Create and execute regional marketing plans to support prospecting and revenue generation; Collaborate with sales leadership to build and execute go-to-market strategies; Manage full ownership of field marketing activities including events, sponsorships, paid media, and webinars; Facilitate lead distribution and follow-up activities with sales teams; Track and report campaign metrics and overall ROI; Manage project timelines, resources, and budgets including external agencies; Support customer marketing initiatives such as case studies and speaking sessions; Supervise a field marketing intern.
Seniority
Senior, hands-on IC