Martech Operations Manager
Core
Enable and optimize customer communications across the lifecycle using Salesforce Marketing Cloud and other MarTech platforms to improve engagement and campaign effectiveness.
Role type
Martech Operations Manager
Builds
Automated customer journeys, email campaigns, and scalable communication solutions
Domain
Telecommunications / Marketing Technology
Required skills
Salesforce Marketing Cloud (SFMC) development and administration, automated journey design, data architecture understanding, campaign testing and QA, cross-functional collaboration, project management, analytical problem-solving
Preferred skills
SFMC certification, telecommunications industry experience, additional MarTech platform experience, real-time communication support
Technologies
Salesforce Marketing Cloud, MarTech platforms, CRM systems
Responsibilities
Design and optimize automated customer journeys, translate business objectives into technical requirements, oversee campaign setup and deployment, manage data integrations and flows, establish operational standards, monitor campaign performance, stay current on MarTech trends
Seniority
Mid-Senior, hands-on IC
