STAGE - Chargé de projets AMOA Solutions CRM F/H
Core
Support the CRM Project Manager in implementing omnichannel CRM, loyalty, and marketing automation tools to enhance customer experience for METRO France's professional clients.
Role type
Junior Business Analyst / Project Assistant (CRM)
Builds
CRM tools, customer journey maps, and marketing automation workflows for the retail distribution sector.
Domain
Retail / Distribution / Customer Experience
Deliverable
product features
Required skills
Business needs analysis, stakeholder workshops, customer journey mapping, KPI definition, project roadmap planning, change management support, MS 365 (Excel, PowerPoint), Agile concepts, professional English.
Preferred skills
Knowledge of the food/agro-industry sector, analytical synthesis, prioritization, autonomy.
Responsibilities
Conduct workshops to define business needs and customer journeys; identify prerequisites and impacts on CRM tools and processes; define KPIs and monitoring indicators; manage the roadmap of CRM tools including feature prioritization and interdependencies; support change management initiatives.
Seniority
Intern (6 months)
