Performance Marketing Analyst
Core
Drive marketing performance and business growth by managing, optimizing, and analyzing paid campaigns across Google Ads, YouTube, and Meta, translating data insights into actionable strategies.
Role type
Senior Performance Marketing Analyst (Data & Strategy) (via careerplan.io/jobs/744000153443319-performance-marketing-analyst-at-wix)
Builds
Optimized paid media campaigns and data-driven marketing strategies for Wix's global user base.
Domain
Digital Marketing / Performance Advertising / SaaS
Required skills
Advanced Excel/Google Sheets, Large dataset analysis, Strategic thinking, Cross-functional leadership, AI tool adoption, Consumer behavior understanding, KPI management, Problem-solving, Business orientation, Campaign optimization
Preferred skills
Creative thinking, Emerging technology adoption, Fast-paced environment adaptability
Technologies
Google Ads, YouTube Ads, Meta Ads, Excel, Google Sheets, AI tools
Responsibilities
Analyze complex datasets to uncover insights and drive marketing decisions; Optimize performance across multiple marketing channels; Challenge assumptions and translate analysis into actionable recommendations; Identify new opportunities to improve performance and exceed targets; Develop and test new ideas combining analytical thinking with creativity; Lead cross-functional initiatives to influence strategies and drive business KPIs; Explore and adopt AI tools to improve analysis and decision-making.
Seniority
Senior, hands-on IC with strategic influence