Manager, Digital Growth - Lifecycle
Core
Strategic owner of fan lifecycle marketing programs for a soccer club and stadium, driving engagement, retention, and revenue through email and SMS channels.
Role type
Manager, Lifecycle Marketing
Builds
Automated fan journeys, email/SMS campaigns, and scalable lifecycle infrastructure for ticket sales and membership.
Domain
Sports & Entertainment / Customer Relationship Management (CRM)
Required skills
Lifecycle marketing strategy, audience segmentation, email marketing, Salesforce Marketing Cloud, SMS marketing, cross-functional collaboration, data analysis, campaign optimization, copywriting, journey mapping
Preferred skills
Attentive platform experience, creative design brief management, stakeholder management
Technologies
Salesforce Marketing Cloud, Attentive
Responsibilities
Manage lifecycle marketing strategy across email and SMS; develop audience segmentation and targeting strategies; build automated fan journeys; optimize campaign performance and testing roadmaps; analyze campaign data to drive business outcomes; partner cross-functionally to grow the fan database.
Seniority
Manager, strategic owner with hands-on execution