Analista de Growth Marketing Pleno (Paid Media)
Core
Lead execution, optimization, and analysis of paid media campaigns to support the Mtrix marketing strategy in Latin America.
Role type
Mid-level Growth Marketing Analyst (Paid Media)
Builds
Demand generation campaigns and data-driven marketing initiatives for the Mtrix business unit.
Domain
Consumer Intelligence / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Paid media campaign management, Google Analytics, Google Tag Manager, digital performance metrics, advanced Excel/Google Sheets, data storytelling, stakeholder communication
Preferred skills
Marketing automation platforms, CRM systems, Spanish language
Technologies
LinkedIn Ads, Google Ads, Meta Ads, Google Analytics, Google Tag Manager, RD Station, HubSpot, Salesforce, Microsoft Dynamics
Responsibilities
Plan, execute, and optimize paid media campaigns across LinkedIn, Google, and Meta; monitor campaign indicators and identify optimization opportunities; configure and track pixels, events, and UTM parameters; develop executive performance dashboards; conduct A/B testing on audiences, messages, and creatives; present data-driven insights to stakeholders.
Seniority
Mid-level, hands-on IC