Director, Product Marketing
Core
Drive commercial growth by transforming IT services and solutions into market-relevant offerings that accelerate pipeline creation and revenue expansion.
Role type
Director, Product Marketing
Builds
Go-to-market strategies, solution structures, and sales enablement tools
Domain
IT services, SaaS, cloud, AI, digital transformation
Deliverable
product features
Required skills
Product positioning, value proposition development, go-to-market strategy, market intelligence, sales enablement, analytical capability, executive communication
Preferred skills
Experience in technology-driven sectors, ability to translate technical capabilities into commercial narratives
Technologies
None explicitly listed
Responsibilities
Architect solution structures including portfolio and bundles; Develop standardized naming, packaging, and pricing logic; Own end-to-end go-to-market plans; Define target segments and personas; Create differentiated value propositions; Build sales enablement tools and train sales teams
Seniority
Director, strategic leadership with hands-on execution
