CRM Data Analyst
Core
Maintain CRM database integrity through systematic data acquisition, processing, validation, and cleansing to support sales teams.
Role type
CRM Data Analyst
Builds
Cleaned CRM data and validated data pipelines (via careerplan.io/jobs/744000153135429-crm-data-analyst-at-informa-group-plc)
Domain
Marketing Technology / Data Management
Required skills
Data profiling, data cleansing, data validation, ETL operations, Salesforce experience, data visualization (Tableau/Power BI), project management
Preferred skills
AI-driven data sourcing, advanced data visualization
Technologies
Salesforce, Tableau, Power BI, ETL tools
Responsibilities
Acquire and cleanse data from CRM systems, validate incoming data against standards, conduct data profiling to resolve integrity issues, troubleshoot and correct data anomalies, manage data maintenance projects, collaborate with Data Engineering for scalability
Seniority
Mid-level, hands-on IC