Sales Client Lead (H-F)
Core
Drive new business and strategic account growth for retail and e-commerce clients using data-driven digital acquisition strategies.
Role type
Senior Account Lead / Strategic Sales Partner
Builds
Digital acquisition strategies and media plans for retail/e-commerce brands
Domain
Digital Marketing & Retail
Required skills
Strategic account management, New business development, Upsell/Cross-sell, Digital acquisition strategy (SEA, Social, CRM, Data), Project management (PMO), Stakeholder coordination
Preferred skills
Knowledge of Lille retail ecosystem, Experience with C-level executives
Technologies
SEA, Social Media, CRM, Data, Tech, LLMs
Responsibilities
Identify and convert commercial opportunities with retail/e-commerce actors, Pilot strategic RFPs from needs analysis to final presentation, Act as a strategic partner to build long-term trust with C-Level and Marketing Directors, Translate business vision into operational media and data action plans, Proactively detect upsell/cross-sell opportunities and create new offers, Guide clients in digital model evolution and first-party data exploitation