On Premise Marketing Manager
Core
Execute and adapt international consumer and industry marketing initiatives to local market needs within the On Premise (HORECA) environment to increase brand relevance and consumption.
Role type
Senior marketing manager (FMCG, On Premise)
Builds
National consumer activation strategies, industry marketing plans, hospitality concepts, and event activations for Red Bull.
Domain
FMCG, Beverage, On Premise (HORECA)
Deliverable
product features
Required skills
On Premise (HORECA) trade marketing, event management and activation execution, commercial acumen, agency and production partner management, project end-to-end management, stakeholder management, data analysis
Preferred skills
Strategic and innovative thinking, entrepreneurial approach, hands-on execution, creative thinking
Technologies
MS Office, digital tools and platforms
Responsibilities
Develop industry marketing plans to reach stakeholders and decision makers; Adapt global industry concepts to local level; Develop hospitality concepts for consumers and industry staff; Lead training plans for industry staff; Contribute to business growth by developing initiatives that increase consumption and brand relevance; Support achievement of key business KPIs such as distribution, visibility and consumption; Translate insights into scalable concepts and strategic actions; Manage projects end-to-end from ideation to execution.
Seniority
Mid-Senior, hands-on IC