Performance Marketing Manager
Core
Own paid acquisition end-to-end for a consumer fintech app, managing channel strategy, creative testing, media budgets, and agency execution to drive efficient user growth.
Role type
Senior Performance Marketing Manager
Builds
Mobile app user acquisition campaigns across Google, Meta, YouTube, and app-install channels
Domain
Fintech / Consumer Digital
Required skills
Paid media strategy, agency management, budget allocation, creative testing, funnel optimization, attribution analysis, campaign planning
Preferred skills
Mobile app acquisition, consumer-tech/fintech experience, GA4/Firebase proficiency
Technologies
Google Ads, Meta Ads, YouTube Ads, GA4, Firebase
Responsibilities
Develop paid-growth strategy across digital channels; manage agencies and media partners; optimize audience segments and conversion funnels; create and test ad concepts and landing pages; build measurement frameworks for acquisition and retention; report on performance metrics and efficiency.
Seniority
Senior, hands-on IC