Director, Peacock Multiplatform Strategy & Planning
Core
Lead on-platform promo strategy for Peacock content, driving audience engagement and optimizing the viewer journey for Originals and acquired series.
Role type
Director, multiplatform media planning and campaign execution
Builds
Data-driven media plans and optimized promo placements across the Peacock platform
Domain
Streaming media and entertainment
Required skills
media planning, campaign trafficking, streaming platform strategy, audience engagement metrics, campaign optimization, team management, performance data analysis
Preferred skills
experience with FreeWheel, understanding of Nielsen/AMRLD data, cross-functional collaboration, fast-paced decision making
Technologies
FreeWheel
Responsibilities
Own media planning for Peacock content translating priorities into strategic placements; oversee end-to-end campaign execution from planning to delivery; translate audience journey strategies into specific promo tactics; ensure accurate promo trafficking in FreeWheel; execute Next-Day content priorities for NBC, Bravo, and Sports; lead campaign optimization using performance data; manage and develop a team for campaign planning and optimization
Seniority
Director, strategic leadership and team management