Specialist, Paid Media
Core
Develop and execute integrated digital media plans across all platforms to drive growth for Reitmans' RCL banners.
Role type
Specialist Paid Media Buyer
Builds
Multi-channel campaigns (Display, Social, SEM, Affiliate) for fashion retail brands
Domain
Retail / Digital Advertising
Required skills
Digital media buying, campaign management, ad operations, performance analysis, audience segmentation, creative coordination, Google Ads, Meta Business Manager, DSPs
Preferred skills
Google Analytics, attribution modeling, personalization strategies
Responsibilities
Drive media plan development, execute multi-channel campaigns, lead Ad Ops (setup, trafficking, optimization), analyze campaign performance, partner with marketing/e-commerce teams, champion digital innovation
Seniority
Specialist, hands-on IC
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