Senior Marketing Manager
Core
Drive measurable business growth through integrated, digital-first marketing programmes across the customer lifecycle.
Role type
Senior Manager, Growth & Digital Marketing
Builds
Integrated marketing campaigns, digital customer journeys, and demand generation programmes
Domain
B2B Data & Technology
Deliverable
product features
Required skills
Growth marketing strategy, paid search/social/display/retargeting/email optimization, SEO/SEM, campaign management, data analytics, stakeholder management, agency management
Preferred skills
Post Graduate degree
Technologies
Paid search, paid social, display, retargeting, email, web platforms
Responsibilities
Develop and execute growth marketing plans aligned with business priorities; Plan and optimize campaigns across paid, owned, and earned channels; Build social content and campaign calendars; Partner with sales to align campaigns with commercial opportunities; Establish KPIs and analyze performance to identify optimization opportunities; Manage digital, media, creative, and agency relationships
Seniority
Senior, hands-on IC