Senior Product Manager, B2B Lifecycle
Core
Own the end-to-end merchant lifecycle and build shared product foundations to connect BNPL, ads, and other B2B services into one platform.
Role type
Senior Product Manager, B2B Lifecycle
Builds
A connected merchant platform integrating BNPL, ads, business accounts, and shared capabilities like dashboards and self-serve flows.
Domain
Fintech / B2B SaaS / Merchant Lifecycle
Deliverable
product features
Required skills
B2B product management, platform product strategy, cross-functional leadership, systems thinking, data-driven prioritization, operational journey design
Preferred skills
Fintech or payments experience, product-led growth expertise, multi-market environment experience
Technologies
dashboards, self-serve flows, permissions systems, lifecycle communications tools
Responsibilities
Own the end-to-end merchant journey from onboarding to retention and recovery; Create a connected journey across multiple B2B verticals; Build shared merchant-facing capabilities; Define platform adoption paths for internal product teams; Partner with Design and Engineering on shared foundations; Build the cross-sell engine; Align vertical product teams and support functions around a prioritized roadmap; Own lifecycle metrics including activation, cross-sell attach rate, and net revenue retention
