Head of Growth / Head of Performance Marketing (f/m/x)
Core
Lead paid acquisition for two automotive businesses (wirkaufendeinauto.de and Autohero) across Europe, connecting private sellers with buyers to optimize inventory sourcing and sales.
Role type
Senior leadership performance marketing head (hands-on IC)
Builds
Paid acquisition campaigns and growth engine for automotive inventory sales
Domain
Automotive retail / Digital advertising
Required skills
Paid media expertise (Google, Meta, TikTok), unit economics analysis, team leadership (10+ direct reports), test-and-learn methodology, account management, bidding strategy, automation/AI implementation
Preferred skills
Multi-market experience, deep platform knowledge, data-driven decision making
Technologies
Google Ads, Meta Ads, TikTok Ads, AI tools, automation scripts
Responsibilities
Manage paid acquisition budgets and channel performance across Europe, lead and develop a team of 10 channel owners, analyze customer journeys and funnel behavior, make investment recommendations based on CAC and Gross Profit, execute test-and-learn roadmaps, challenge team experts on account-level performance issues
Seniority
Senior, hands-on IC