Senior Lead Research Analyst (m/w/d)
Core
Analyze B2B lead data to identify growth and efficiency opportunities, develop strategic recommendations for Sales/Marketing/Product teams, and optimize lead management processes across the customer journey.
Role type
Senior Lead Research Analyst (Commercial Analytics)
Builds
Dashboards, reports, and KPIs for lead effectiveness and conversion
Domain
B2B Sales, Marketing, and Commercial Analytics
Deliverable
dashboards & analysis
Required skills
Commercial Analytics, Sales Intelligence, Lead Management, Data Analysis, Strategic Thinking, Presentation Skills, CRM Systems, Database Queries, Excel
Preferred skills
Experience shaping EMEA-wide standards, proactive problem-solving
Technologies
Excel, CRM Systems (e.g., Salesforce), Database Query Tools
Responsibilities
Analyze lead data to derive actionable insights, optimize lead management processes, develop and maintain performance dashboards, act as central contact for sales reporting and KPIs, present complex findings to stakeholders
Seniority
Senior, hands-on IC
