Social & Digital Media Planning Manager (12 Month Maternity Leave Contract)
Core
Own GYG's paid social strategy and implementation across Meta, TikTok, Google, and LinkedIn for Australia and international markets, driving audience strategy, creative testing, and conversion improvements.
Role type
Senior IC paid social media planner
Builds
Paid social campaigns, media plans, and performance reports for product launches, promotions, and always-on spend
Domain
Quick Service Restaurant (QSR) / Food & Beverage
Required skills
Paid social strategy, Meta Ads Manager, TikTok Ads, Google Ads, audience segmentation, creative testing, budget management, social listening, competitor benchmarking, data analysis
Preferred skills
Direct platform relationships, crisis management, real-time marketing, franchise coordination
Technologies
Meta Ads Manager, TikTok Ads, Google Ads, LinkedIn Ads
Responsibilities
Develop paid social KPIs and measurement frameworks, manage always-on paid social spend, collaborate with content teams on paid amplification, lead direct relationships with social platforms, monitor emerging trends and platform innovations, conduct social listening and sentiment analysis
Seniority
Mid-Senior, hands-on IC