Guinness Brewery Ambassador
Core
Develop and deliver education to expand awareness of premium beer portfolios for clients within a designated territory.
Role type
Field-based brand ambassador and trainer
Builds
Brand education programs, training sessions, and distributor/customer engagement initiatives
Domain
Beer industry / Alcohol marketing
Deliverable
product features
Required skills
Distributor relationship management, retailer training delivery, consumer brand experience facilitation, brand quality standards enforcement, draft system troubleshooting, budget management, industry network cultivation, legal compliance knowledge
Preferred skills
Established local industry network, prior field-based representation of bev-alc brands, deep understanding of market trends
Technologies
Draft equipment, brand training materials
Responsibilities
Drive brand presence and training for distributor partners, deliver retailer-focused training on brand history and quality, facilitate consumer brand experiences, represent brand at trade events, own and impart brand quality standards, mentor agency staff and client sales teams, develop educational content, manage administrative tasks and budgets
Seniority
Mid-Senior, hands-on IC