Customer Engagement Strategy Manager
Core
Own the customer growth playbook for fashion brands (Reitmans, RW&CO., Penningtons) by identifying audiences, moments, and commercial levers to drive traffic, conversion, and revenue.
Role type
Senior Customer Engagement Strategy Manager
Builds
Customer growth strategies, lifecycle journeys, and personalization programs for three Canadian fashion brands
Domain
Retail / Fashion / Ecommerce / Customer Data
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Customer growth strategy, lifecycle marketing, segmentation, personalization, analytics, experimentation, cross-functional influence, bilingualism (French/English)
Preferred skills
Experience in retail/fashion/ecommerce, expertise in Braze or Salesforce Marketing Cloud
Technologies
Braze, Salesforce Marketing Cloud
Responsibilities
Own customer growth across acquisition, engagement, retention, and win-back; Build lifecycle strategies across Email, SMS, loyalty, and emerging channels; Own key metrics (conversion, retention, repeat purchase, AOV, CLV, incremental revenue); Connect Ecommerce, Brand, Merchandising, Planning, Retail, Media, Analytics, and Digital teams
Seniority
Senior, hands-on IC