Growth Marketing Manager
Core
Lead and optimize paid search and multi-channel growth marketing strategies to drive pipeline, revenue growth, and customer acquisition for Fastmarkets' key markets and products.
Role type
Senior Growth Marketing Manager (Performance/Demand Gen)
Builds
Multi-channel marketing programs, paid campaigns, and growth technology stack for B2B information services and commodity markets.
Domain
B2B Information Services / Commodity Markets / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Growth marketing strategy, paid search management (Google/Bing/LinkedIn), marketing technology stack management, budget allocation and forecasting, audience segmentation, campaign optimization, agency/vendor management, data analysis and attribution, reporting framework development.
Preferred skills
B2B subscription model experience, account-based marketing (ABM), intent data utilization, content syndication, SEO/CRO knowledge, multi-international market experience.
Technologies
Google Ads, Microsoft Ads, LinkedIn Campaign Manager, DreamData, GA4, Google Tag Manager, Marketo, Power BI, CRM systems.
Responsibilities
Develop and execute growth marketing strategies; own planning and optimization of multi-channel programs; manage growth marketing technology stack; manage marketing investment and budget allocation; define audience targeting and go-to-market activation; lead continuous optimization of campaigns and conversion journeys; build reporting frameworks and performance dashboards; manage relationships with external agencies and vendors; identify new growth opportunities through market research; act as subject matter expert for growth channels.
Seniority
Senior, hands-on IC
