Chargé·e de projets fidélisation base client·e
Core
Orchestrates customer retention initiatives for Fizz products, focusing on relational communications, performance analysis, and targeted offers to increase revenue per user and maximize customer lifetime value.
Role type
Senior Customer Retention Project Manager
Builds
Customer retention campaigns, targeted offers, and relational communication strategies for Fizz products
Domain
Telecommunications / Customer Retention
Deliverable
product features
Required skills
Project coordination, campaign management, A/B testing, CRM optimization, HTML, performance analysis, cross-functional collaboration
Preferred skills
Marketing relationship management, Google Analytics
Technologies
CRM, Google Analytics, HTML
Responsibilities
Implement and analyze performance of brand communications; Manage relational campaign calendars from planning to delivery; Create briefs and coordinate content production; Plan and manage gift deployment in marketing console; Collaborate with CRM partner to optimize tool usage; Ensure quality control and on-time campaign deployment.
Seniority
Mid-Senior, hands-on IC