Lead Data Scientist
Core
Analyze campaign and marketing data to identify trends, patterns, and performance drivers, supporting business and marketing initiatives through actionable insights.
Role type
Lead Data Scientist (Marketing Analytics)
Builds
Analytical reports, dashboards, and campaign performance evaluations
Domain
Marketing Analytics / Hospitality Industry
Deliverable
dashboards & analysis
Required skills
Python, SQL, A/B testing design and analysis, statistical analysis, campaign performance evaluation, stakeholder collaboration, data visualization
Preferred skills
Tableau, advanced academic background in Statistics/Data Science/Mathematics/Economics/Marketing Analytics
Technologies
Python, SQL, Tableau
Responsibilities
Analyze campaign and marketing data to identify trends and performance drivers; Develop and maintain data analyses using Python and SQL; Define, monitor, and analyze key performance metrics and campaign KPIs; Support A/B testing and experimentation; Work with large and complex datasets to extract meaningful business insights; Build and maintain analytical reports and dashboards; Communicate analytical findings and recommendations to stakeholders
Seniority
Senior, hands-on IC