Senior Integrated Connections Manager DACH (w|m|d) in Bremen oder Wien
Core
Translates brand and business goals into integrated communication strategies across paid, owned, and earned touchpoints to strengthen consumer journeys for Jacobs and L'OR coffee brands.
Role type
Senior Integrated Connections Manager (Marketing Strategy)
Builds
Integrated communication and activation plans, consistent communication architectures, and localized consumer journeys for the DACH region.
Domain
FMCG / Coffee Industry / Integrated Marketing Communications
Deliverable
product features
Required skills
Integrated communication strategy, Consumer Journey Planning, Paid/Owned/Earned media ecosystem management, Digital & Social Media strategy, Influencer Marketing, Retail Media, Marketing Effectiveness analysis, Agency management, Budget planning, Stakeholder management
Preferred skills
FMCG/Food/Beverage industry experience, Agency-side experience, Multi-market experience in DACH
Technologies
Digital platforms, Social media channels, Influencer platforms, Retail media networks
Responsibilities
Develop and implement DACH Connections and Media Strategy, Translate brand goals into communication plans, Manage all touchpoints along the consumer journey, Adapt global campaigns locally, Define and analyze KPIs for campaign effectiveness, Manage agency relationships and budgets, Identify new platforms and trends
Seniority
Senior, hands-on IC