CRM & Data Marketing Coordinator
Core
Transform market, customer, and campaign data into actionable insights to drive commercial growth and support decision-making.
Role type
Marketing Analytics & Customer Strategy Coordinator
Builds
Marketing campaigns, customer journeys, and performance dashboards
Domain
B2B Services / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Marketing Analytics, Market Intelligence, Customer Analytics, CRM management, Marketing Automation, Audience Segmentation, Customer Journey mapping, KPI definition, ROI analysis, Data visualization, SQL (preferred)
Preferred skills
SQL
Technologies
Power BI, Google Analytics, Salesforce
Responsibilities
Coordinate marketing campaigns from definition to analysis; Analyze campaign performance and monitor KPIs; Integrate data from CRM and digital channels to identify trends; Create and maintain performance dashboards; Conduct market and competitor analysis; Identify and prioritize high-potential customer segments; Coordinate CRM and Marketing Automation initiatives; Improve CRM data quality and integration.
Seniority
Mid-level, hands-on IC