CRM & Marketing Automation Manager H/F
Core
Define global CRM, marketing automation, and customer engagement strategy to shift from campaign-based activation to a continuous, data-driven engagement model for SOMFY's smart home products.
Role type
Strategy-level CRM & Marketing Automation Manager
Builds
Global customer engagement strategies, multi-year roadmaps, governance frameworks, and automated customer journey programs.
Domain
Smart home technology / IoT / Consumer Electronics
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic visioning, roadmap structuring, stakeholder influence, data-driven decision making, audience segmentation, customer journey orchestration, change management
Preferred skills
International matrix organization experience, platform expertise (Salesforce Marketing Cloud), KPI definition, continuous improvement culture
Technologies
Salesforce Marketing Cloud
Responsibilities
Define international CRM and marketing automation strategy aligned with business priorities; Establish global governance norms and processes for consistent deployment; Orchestrate data-driven audience activation and automated customer journeys; Drive transformation of CRM practices and demonstrate business impact through performance monitoring.
Seniority
Senior, hands-on IC with strategic leadership