Social Media Marketing Manager
Core
Lead organic social strategy, content creation, and community building across LinkedIn, X, Instagram, and YouTube for a global B2B SaaS brand.
Role type
Senior individual contributor social media marketing manager
Builds
Organic social presence, content calendars, and community engagement for Freshworks
Domain
B2B SaaS / Technology
Deliverable
product features
Required skills
Social media strategy, content creation and storytelling, community management, social analytics, cross-functional partnership, executive communication, vendor/agency management, team mentorship
Preferred skills
B2B SaaS experience, emerging platform expertise, autonomous decision-making
Technologies
Sprout Social, LinkedIn, X, Instagram, YouTube
Responsibilities
Own and evolve social media strategy aligned to business goals; build and manage editorial content calendars; create and produce engaging social content; manage day-to-day publishing and community engagement; partner with agencies and creative teams to produce visual and video assets; ghostwrite and coach executives on social; track and report on social performance metrics; stay ahead of platform trends and test new approaches; mentor junior team members and contractors.
Seniority
Senior, hands-on IC with strategic influence