Territory Business Manager
Core
Develop and execute omnichannel activation plans with a digital-first promotional approach for HCPs and Mega Brands, analyzing campaign insights to drive improvement.
Role type
Territory Business Manager (Digital Strategy & Activation)
Builds
Digital promotional campaigns and activation plans for Healthcare Professionals (HCPs) and Mega Brands
Domain
Pharmaceutical / Healthcare Marketing
Deliverable
product features
Required skills
Digital strategy execution, Campaign analysis, HCP content consumption research, Service provider management, Cross-functional collaboration, Team performance management
Preferred skills
Digital P&L ownership, Digital media strategy, Marketing analytics, Digital content creation, Inbound/Outbound marketing
Technologies
Digital channels, Digital content tools
Responsibilities
Develop omnichannel activation plans, Analyze campaign results for improvement, Research HCP content behavior, Transform requirements into actionable plans, Educate teams on digital KPIs, Manage cross-functional collaboration
Seniority
Senior, hands-on IC with people management
