Regional Marketing Director - LatAm & MEA
Core
Lead Wise's regional marketing strategy for LatAm and MEA, driving user acquisition and growth for cross-border payment products.
Role type
Senior IC regional marketing director (fintech)
Builds
Regional marketing strategies, local campaigns, and high-performing teams for Wise's international finance products.
Domain
Fintech, cross-border payments, international finance
Deliverable
product features
Required skills
Regional marketing strategy, team leadership, performance marketing, data analysis, stakeholder management, budget optimization, product alignment, market localization, agency management
Preferred skills
Fintech industry experience, complex product understanding, adaptability in decentralized organizations
Technologies
None explicitly listed
Responsibilities
Define and oversee regional marketing strategy; hire and manage Regional Marketing Leads; build a team to activate new channels and tests; provide functional leadership and mentorship; develop local marketing strategies and full-funnel plans; optimize regional marketing budgets; act as a bridge between central and regional teams; collaborate with Product teams; advocate for regional needs to senior leadership; cultivate relationships with local agencies; develop customer insights through feedback and research.
Seniority
Senior, hands-on IC with team management