Senior Manager, Marketing Effectiveness (Vadodara/Gurugram/Chennai)
Core
Lead end-to-end delivery of marketing effectiveness analytical solutions, specifically Marketing Mix Modeling (MMM) and Matched Market Tests (MMT), to optimize media investments for global FMCG and CPG brands.
Role type
Senior Manager, Marketing Effectiveness
Builds
Production ML models and analytical frameworks for media optimization
Domain
Consumer Packaged Goods (CPG) / Media Analytics
Deliverable
production ML models
Required skills
Marketing Mix Modeling (MMM), Matched Market Tests (MMT), statistical methodologies, data science, client executive relationship management, cross-functional orchestration, strategic media planning, team leadership
Preferred skills
Advanced degree in analytics/mathematics, experience in consulting or market research
Technologies
Statistical software, data science platforms
Responsibilities
Design and execute MMM and media effectiveness solutions; synchronize resources across global teams, agencies, and clients; translate complex data into strategic media recommendations; mentor international teams; partner with sales to expand client engagements
Seniority
Senior Manager, hands-on leadership