Senior Manager - Data Science
Core
Own and advance Dentsu's measurement and marketing science models across MMM, incrementality, forecasting, and market design, deploying them as scalable, client-facing agentic solutions.
Role type
Senior Manager, Data Science (Marketing Measurement & Causal Inference)
Builds
Scalable, client-facing measurement models (MMM, incrementality, forecasting) integrated with AI Agents and Data Engineering.
Domain
Marketing Analytics, Media Effectiveness, Causal Inference
Deliverable
production ML models
Required skills
Bayesian modeling, Python, SQL, Marketing Mix Modeling (MMM), Incrementality studies, Forecasting, Causal inference, Model deployment, Statistical rigor, Client communication
Preferred skills
Google Meridian experience, Open-source measurement tools, API deployment, LLM/AI agent integration, Training non-technical teams
Technologies
Python, SQL, PyMC, Meridian, AI Agents
Responsibilities
Lead development of marketing mix models using Meridian and Bayesian methods; Design and execute incrementality studies and forecasting models; Set up data infrastructure for 3rd Party Agentic Analytics client pilots; Partner with AI Agents team to make measurement models agentic; Validate and improve existing deployed AI tools and mature MMM workflows; Train Media Effectiveness teams on analytical tools; Create client-ready deliverables including model outputs and strategic recommendations; Mentor junior data scientists on statistical rigor and model validation.
