Senior Manager - Data Science
Core
Own and advance measurement and marketing science models (MMM, incrementality, forecasting) to drive media investment decisions and deploy scalable, client-facing agentic solutions.
Role type
Senior Manager, Data Science (Marketing Measurement & Causal Inference)
Builds
Scalable, agentic measurement models and client-ready strategic recommendations
Domain
Marketing Analytics / Media Effectiveness / Adtech
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Bayesian modeling, Python, SQL, Marketing Mix Modeling (MMM), Causal Inference, Incrementality Studies, Model Deployment, Statistical Rigor, Client Communication
Preferred skills
Google Meridian experience, Open-source measurement tools, API deployment, LLM/AI agent integration, Training non-technical teams
Technologies
Python, SQL, PyMC, Meridian
Responsibilities
Lead development of marketing mix models using Bayesian methods; Design and execute incrementality studies and forecasting models; Set up data infrastructure for 3rd Party Agentic Analytics pilots; Partner with AI Agents team to make models agentic; Validate and improve existing deployed AI tools; Train Media Effectiveness teams on analytical tools; Create client-ready deliverables; Contribute to methodology standards; Mentor junior data scientists
Seniority
Senior, hands-on IC with mentorship responsibilities
