CDI - Business Analyst Senior RGM | L'Or, Tassimo, Senseo
Core
Adapting global Revenue Growth Management (RGM) methodologies and playbooks to the French market, specifically optimizing promotional levers for financial ROI and incrementality across pricing, pack-price architecture, mix, and promotions.
Role type
Senior Business Analyst (Revenue Growth Management)
Builds
Operational RGM playbooks, promotional strategies, and action plans for JDE coffee brands in France.
Domain
Consumer Packaged Goods (CPG) / Coffee / Retail Marketing
Deliverable
product features
Required skills
RGM methodology expertise, financial analysis (ROI, incrementality), stakeholder management, strategic planning, data analysis, Microsoft Excel (expert), Power BI
Preferred skills
FMCG experience, knowledge of commercial levers and categories, cross-functional coordination
Technologies
Microsoft Office, Power BI, Excel
Responsibilities
Identify and prioritize French market RGM challenges, adapt global RGM methodologies to local specifics, coordinate N+1 promotional strategy with Sales/Marketing/Finance, develop and deploy RGM tools, monitor promotional KPIs and correct growth levers.
Seniority
Senior, hands-on IC