Head – Brand Marketing
Core
Lead brand marketing strategy, multi-channel campaigns, and GTM execution to scale AbhiBus as a trusted companion for bus travel across India.
Role type
Senior leadership brand marketing head (B2C travel tech)
Builds
Brand ecosystem, marketing campaigns, and Go-To-Market strategies for new features and partnerships
Domain
Online bus ticketing, surface transport, Indian consumer market
Deliverable
product features
Required skills
Brand positioning, integrated multi-channel marketing, CAC/LTV modeling, MarTech stack management, GTM strategy, commercial leadership, P&L management, team leadership, competitive intelligence
Preferred skills
Experience in OTAs, vernacular marketing, fintech ecosystems
Technologies
CDPs, CRMs, GA4
Responsibilities
Architect brand positioning and visual identity, orchestrate 360-degree marketing campaigns, optimize marketing tech stack for ROI, partner with product on GTM strategies, negotiate strategic partnerships, forecast market trends, lead and mentor marketing teams
Seniority
Senior, hands-on IC with leadership scope
