Marketing Operations Manager
Core
Optimizing marketing processes, managing technology platforms, and executing email marketing campaigns to drive lead generation and operational efficiency.
Role type
Marketing Operations Manager
Builds
Marketing automation workflows, email nurture campaigns, and data-driven campaign processes
Domain
B2B Technology Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketing automation platforms, CRM systems, email marketing, audience segmentation, A/B testing, data privacy compliance, campaign performance analysis, project management
Preferred skills
Marketo certification, marketing analytics tools, API integrations, lead scoring, attribution models
Technologies
Marketo, CRM systems, marketing automation platforms
Responsibilities
Manage marketing automation platforms and CRM systems, develop and optimize email marketing campaigns, maintain data hygiene and lead routing rules, track and report on campaign performance metrics, collaborate with sales teams to align operations with business goals
Seniority
Mid-level, hands-on IC
