(Senior) Commercial Manager E-Commerce (m/w/d)
Core
Drive commercial growth and performance for a B2B online shop by managing the digital customer journey, coordinating cross-functional teams, and executing data-driven strategies to increase leads, conversion, and revenue.
Role type
Senior Commercial Manager (E-Commerce)
Builds
B2B online shop performance, digital customer journey, sales campaigns, and strategic forecasts
Domain
B2B E-Commerce, Digital Sales, Data Analytics
Deliverable
product features
Required skills
Commercial strategy, cross-functional team coordination, data-driven decision making, customer segmentation, campaign management, performance reporting, stakeholder management
Preferred skills
Salesforce, Anaplan
Technologies
Salesforce, Anaplan
Responsibilities
Oversee commercial development of the B2B online shop; coordinate stakeholders across Sales, Marketing, Analytics, Product, and Tech; derive and implement targeted measures based on market and customer analysis; optimize the digital customer journey for conversion; prepare and present commercial performance reports to management.
Seniority
Senior, hands-on IC
