Performance Marketing Manager - Base44
Core
Lead paid user acquisition strategies and optimize performance across direct-response channels to drive sustainable growth.
Role type
Performance Marketing Manager
Builds
Large-scale advertising campaigns across Google Ads, YouTube, Meta, X/Twitter, and other top-tier ad networks
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid advertising campaign management, Performance metrics analysis (CAC, ROAS, LTV), Big data analysis, Growth channel identification, A/B testing, Cross-functional collaboration, Advanced Excel/Google Sheets
Preferred skills
SQL, Tech or marketing experience, Emerging advertising trends knowledge
Technologies
Google Ads, YouTube, Meta, X/Twitter
Responsibilities
Manage and scale high-budget paid advertising campaigns, Analyze performance metrics and optimize campaigns to meet KPIs, Leverage big data to uncover new growth channels and audience segments, Test and integrate new advertising features and platform capabilities, Collaborate with product, creative, and data teams to align initiatives with company goals
Seniority
Mid-level, hands-on IC
