Channel Marketing Manager
Core
Drive regional channel growth, partner enablement, and go-to-market execution for Power, Analog, and mixed-signal semiconductor solutions.
Role type
Senior Channel Marketing Manager
Builds
Partner-led campaigns, solution positioning, and market development programs for industrial, infrastructure, energy, and embedded system applications.
Domain
Semiconductor (Power, Analog, mixed-signal) / Industrial & Infrastructure
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Channel marketing strategy, TAM/SAM/SOM analysis, partner enablement, GTM execution, competitive intelligence, funnel management, technical marketing, ROI analysis
Preferred skills
Experience with Indian semiconductor distributors, industrial automation, building automation, IoT, metering, motor control, MDF/co-marketing programs
Technologies
CRM, reporting tools, partner portals, technical webinars
Responsibilities
Own regional channel marketing strategy; Develop channel-specific growth programs; Build and execute partner enablement programs; Drive joint campaigns with distributors; Translate technical capabilities into customer value propositions; Analyze distributor performance and competitive activity; Track partner-led funnel progression and campaign performance
Seniority
Senior, hands-on IC
