Strategic Segment Marketing - Go-to-Market Engineer
Core
Develop and execute go-to-market strategies for system-level semiconductor solutions, driving ecosystem engagement and adoption while performing technical teardowns and market analysis.
Role type
Senior Go-to-Market Engineer (Strategic Segment Marketing)
Builds
System-level solutions for automotive, industrial, data center, and aerospace markets
Domain
Semiconductors (analog and power management)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Go-to-market strategy, market research, teardown analysis, BOM analysis, content creation, stakeholder management, cross-functional collaboration
Preferred skills
Independent initiative in ambiguous environments, influencing without authority, white paper writing, campaign management, continuous learning
Technologies
Excel, Power BI
Responsibilities
Strategize and execute Go-to-Market tactics aligned with roadmaps; conduct market research for TAM/SAM analysis; perform teardowns of competitive solutions to understand system architecture; create content like white papers and videos; engage with partners and standards groups; analyze promotion impact and derive insights.
Seniority
Senior, hands-on IC