Trade Marketing Specialist
Core
Execute trade marketing strategies, manage budgets, and drive sales performance through POS tools, category management, and data-driven insights for the Red Bull brand.
Role type
Trade Marketing Specialist
Builds
Trade marketing initiatives, brand activations, product launches, and data platforms for sales analysis.
Domain
FMCG (Fast-Moving Consumer Goods), Trade Marketing, Retail
Deliverable
product features
Required skills
Trade marketing strategy execution, budget management, ROI analysis, category management, POS toolkit implementation, sales channel strategy, data analysis, stakeholder coordination
Preferred skills
FMCG industry experience, brand activation leadership, BTL agency coordination, cross-channel sales experience
Technologies
Excel, PowerPoint
Responsibilities
Recommend and support trade activity proposals with commercial backing; lead execution of brand activations and product launches; manage trade marketing budgets and track ROI; build data platforms for sales analysis; align trade marketing with commercial priorities; execute category management projects with top customers; implement and adapt global/national POS tools.
Seniority
Mid-level, hands-on IC
