Leitung Trade Marketing (m/w/d)
Core
Leading the Trade Marketing team to drive brand performance at the Point of Sale (POS) through strategy, implementation, and team management within the FMCG sector.
Role type
Senior Trade Marketing Team Lead (FMCG)
Builds
POS brand positioning, seasonal sales/promotion campaigns, and trade marketing materials for national and international brands.
Domain
FMCG, Retail Trade Marketing, Point of Sale
Deliverable
product features (via careerplan.io/jobs/2638794-leitung-trade-marketing-mwd-at-importhaus-wilms-impuls-gmbh-co-kg)
Required skills
Trade Marketing strategy, POS marketing, Promotions planning, Team leadership, FMCG market analysis, Category management, Budget management, Cross-functional collaboration, KPI definition and reporting
Preferred skills
Experience with shelf optimization tools, Mentorship, Trend analysis in retail and consumer behavior
Technologies
Regaloptimierungstools, Category-Management-Methoden
Responsibilities
Develop and implement strong POS brand positioning; Plan and manage cross-brand seasonal and thematic sales/promotion actions; Lead and develop a high-performing Trade Marketing team; Analyze sales data and customer feedback to refine strategies; Collaborate with Product Management and Sales on POS marketing questions.
Seniority
Senior, hands-on IC with team leadership