Market & Customer Activation Manager A&I USA
Core
Lead annual marketing planning, integrated campaign execution, and product launch activation for the Automotive & Industry business in the USA to drive customer engagement and growth.
Role type
Senior B2B Marketing Manager (Automotive & Industrial)
Builds
Integrated marketing campaigns, product launch programs, and demand generation initiatives for core and emerging segments.
Domain
Automotive & Industrial manufacturing (specialty chemicals, construction, transportation)
Deliverable
product features
Required skills
B2B marketing strategy, integrated campaign management, product launch planning, budget management, cross-functional leadership, data-driven optimization, CRM/marketing automation proficiency
Preferred skills
Experience in automotive/industrial/manufacturing sectors, technical B2B markets, specification-driven selling, product commercialization
Technologies
Salesforce, HubSpot, Adobe Marketo Engage, Pardot, Trello, Jira, Asana, Workfront
Responsibilities
Lead annual marketing planning and roadmap alignment; execute integrated campaigns for market penetration; manage product launch activation and sales enablement; oversee centralized content and brand consistency; partner on digital demand generation and automation; optimize marketing KPIs and ROI.
Seniority
Senior, hands-on IC
