Manager Digital Marketing
Core
Lead the development and execution of a social-first brand strategy, shaping how the brand shows up across platforms, communities, and culture for Mattel's toy and family entertainment portfolio.
Role type
Manager, Digital Marketing (Social Strategy & Activation)
Builds
Social campaigns, creator partnerships, and culturally resonant content for global toy and entertainment brands.
Domain
Consumer Goods / Toys & Entertainment / Digital Marketing
Deliverable
product features
Required skills
Social strategy, influencer/creator management, campaign execution, social analytics, cross-functional collaboration, stakeholder influence, content storytelling, performance optimization.
Preferred skills
Deep expertise in TikTok, Instagram, YouTube, always-on content strategies, cultural trend analysis.
Technologies
TikTok, Facebook, Instagram, YouTube, social listening tools, analytics platforms.
Responsibilities
Lead end-to-end social campaign development from concept to optimization; define brand voice and storytelling approach across social channels; manage social, influencer, and creative agency partners; translate cultural trends into actionable content strategies; monitor brand health and optimize campaign performance in real time.
Seniority
Manager, hands-on leadership
