Sr Associate, Digital Marketing - American Girl CRM
Core
Execute and optimize CRM programs across email and SMS channels to drive customer acquisition, retention, and lifetime value for American Girl.
Role type
Senior Marketing Associate (CRM)
Builds
Personalized email and SMS campaigns, automated lifecycle journeys, and customer engagement programs.
Domain
Retail / Consumer Products / Direct-to-Consumer
Deliverable
product features
Required skills
CRM campaign execution, email marketing, SMS marketing, audience segmentation, lifecycle journey management, A/B testing, creative brief development, cross-functional collaboration, data analysis, project management
Preferred skills
Klaviyo, CDP familiarity, PowerPoint, Excel, retail industry experience
Responsibilities
Plan and execute promotional, product launch, and loyalty campaigns; build and optimize automated lifecycle journeys; conduct A/B testing on subject lines and creative; monitor campaign performance metrics; ensure data hygiene and compliance; coordinate with creative and merchandising teams.
Seniority
Senior, hands-on IC