Associate Manager, Retail Franchise Activations
Core
Associate Manager supporting cross-category retail franchise activations for Mattel IP in the Canadian mass retail market.
Role type
Associate Manager, Retail Franchise Activations
Builds
Retail franchise activation programs and brand pitch materials for mass Canadian retailers
Domain
Consumer Products / Retail Marketing / Licensing
Deliverable
product features
Required skills
Retail marketing, Category management, Account management, Cross-category buyer meetings, Stakeholder management, Presentation building, Mass retail channel strategy
Preferred skills
Fashion/Softlines experience, Key mass retail brand partnerships, Entertainment Council presentations
Technologies
Microsoft PowerPoint, Microsoft Office Suite
Responsibilities
Translate retail programs and strategies to the Canadian market, Develop brand pitch materials and presentations, Lead execution of cross-category buyer meetings, Partner with Commercial Sales and Retail Marketing to drive program opportunities, Coordinate execution of Consumer Products integration in sales presentations and trade events, Support sell-in and sell-through of brand collaborations with specialty retailers
Seniority
Mid-level Manager, hands-on execution
