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## Responsibilities
- Own the retail experience engine and shape how people experience Klättermusen in physical retail stores and pop-ups.
- Translate global campaigns into retail experiences that invite people in, tell the brand story, and explain product purpose.
- Mindfully consider local tastes and habits to tailor retail marketing initiatives with maximum impact.
- Collaborate with retail store staff and local community managers.
- Ensure all retail touchpoints reflect the same care, clarity, and Scandinavian mountaineering mindset.
- Work across marketing, retail, and commercial teams to maintain brand consistency.
- Manage projects from brief to execution, including planning, production, rollout, and follow-up.
- Support new store openings, seasonal launches, and major brand moments with integrated retail marketing plans.
- Connect retail marketing with campaigns, digital channels, community activations, and commercial priorities.
- Work with Visual Merchandising, Creative, and Production teams to ensure retail executions feel unmistakably Klättermusen.
- Track retail marketing activity, identify what's working, and continuously improve store support for awareness, engagement, and sales.
- Manage the retail marketing budget with discipline and transparency.
## Requirements
- 7+ years' experience in retail marketing, trade marketing, or brand marketing within premium retail, outdoor, fashion, or lifestyle brands.
- Experience delivering integrated marketing campaigns across owned retail environments.
- Strong understanding of consumer journeys and how physical retail complements digital channels.
- Experience planning store launches, retail activations, and seasonal campaign rollouts.
- Confident managing multiple stakeholders, agencies, and external partners.
- Excellent project management, prioritization, and organizational skills.
- Comfortable working with budgets, timelines, and reporting.
- Strong presentation and communication skills in English. Additional European languages are a plus.
- A creative eye with an appreciation for premium retail environments and visual storytelling.
- A genuine connection to outdoor culture and an appreciation for functional product design.
## Nice to Have
- Obsessed with outdoor culture (hiking, skiing, trail running, climbing) and technical gear.
- Think big about how retail connects to brand building, community, digital, and commercial success.
- A team player who brings people together, aligns perspectives, and keeps things moving forward.
- Ability to find solutions when things get messy, ask smart questions, and propose real-world solutions.
- Attention to detail, caring about commas, small print, and timing of store events.
- Ability to build trust with store teams and colleagues.
- Ownership mindset, taking responsibility, learning fast, and showing up consistently for the team.
## Benefits
- A rare chance to help shape how a technical outdoor brand shows up for adventurers around the world.
- A fast-moving, entrepreneurial team.
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