Retail Marketing Manager
Core
Own the retail experience engine and translate global brand campaigns into localized retail experiences, visual storytelling, and community activations across physical stores and pop-ups.
Role type
Retail Marketing Manager
Builds
Retail brand marketing channel assignments, seasonal campaign executions, store launch plans, and integrated consumer experiences.
Domain
Outdoor apparel / Premium retail / Scandinavian mountaineering
Deliverable
product features
Required skills
Retail marketing strategy, integrated campaign execution, visual storytelling, project leadership, budget management, stakeholder management, consumer journey mapping, store launch planning, cross-functional collaboration
Preferred skills
European languages, outdoor culture passion, premium retail environment appreciation
Technologies
POS materials, in-store signage, event management tools
Responsibilities
Translate global brand strategy into retail-specific tactics; execute seasonal campaigns across owned retail; develop store experiences and customer journeys; manage retail marketing budget and track ROI; support store openings and major brand moments; collaborate with visual merchandising and creative teams; analyze performance data to optimize retail marketing.
Seniority
Senior, hands-on IC