Manager, Creator Marketing - Paid Partnerships
Core
Sets strategy and direction for Mattel's paid creator programs, owning senior talent relationships and defining standards for agency partners.
Role type
Manager, Creator Marketing (Paid Partnerships)
Builds
Paid Branded Content & Endorsements programs for a defined brand portfolio
Domain
Consumer Goods / Creator Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic direction, senior talent relationship ownership, agency standards setting, contract and rights literacy, stakeholder management, cross-functional leadership
Preferred skills
Kids/family category experience, UGC platform familiarity, headliner talent deal anchoring, global multi-market experience
Technologies
Skeepers, Captiv8
Responsibilities
Set portfolio strategy and framework for paid creator programs; Own and grow senior creator and endorser relationships; Lead headliner and anchor deal structuring; Set standards for agency partners; Translate global strategy into prioritized execution plans
Seniority
Manager, strategic leadership
