Key Account Marketing Manager
Core
Lead development and execution of strategic marketing programs for emerging Non-Commercial On Premise segments (Fitness, Collegiate, Travel, Healthcare) to advance Red Bull distribution, visibility, and consumer demand.
Role type
Key Account Marketing Manager
Builds
Integrated marketing strategies and national programming for Red Bull's On Premise business
Domain
Energy drink marketing / Non-Commercial On Premise distribution
Required skills
Strategic marketing program development, high-stakes customer negotiation, segment strategy alignment, joint business planning, budget management, KPI establishment, cross-functional collaboration, project management, customer meeting presentation
Preferred skills
Non-Commercial or Vending field experience, Occasion Marketing experience, History of managing large scale projects, MBA
Technologies
None stated
Responsibilities
Translate On Premise and Brand Marketing strategies into scalable programs, act as primary marketing representative in strategic negotiations, align national accounts with marketing opportunities, drive strategy into action via joint business planning, build Red Bull presence in emerging segments, represent brand in customer meetings, manage budget and KPIs for segment programs
Seniority
Manager, hands-on IC