Associate Manager, Brand Strategy & Marketing - Barbie
Core
Define long-term brand equity, positioning, and cross-category strategy for the Barbie kid business while driving day-to-day brand activations.
Role type
Associate Manager, Brand Strategy & Marketing
Builds
Integrated marketing campaigns, brand moments, and franchise initiatives across toys, apparel, publishing, and digital experiences.
Domain
Consumer Goods / Toy & Franchise Marketing
Deliverable
product features
Required skills
Brand strategy, consumer insights, portfolio management, cross-functional leadership, financial acumen, campaign execution, strategic planning
Preferred skills
MBA, experience in franchise management, content marketing, purpose-driven strategy
Technologies
None stated
Responsibilities
Support annual brand planning and strategic milestones; partner with Toy and Franchise Marketing for alignment; analyze consumer and competitive trends; develop integrated marketing campaigns; plan brand moments and retail programs; manage agency scope and creative production; track campaign performance and franchise health.
Seniority
Mid-level Manager